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I am a professional network marketing trainer, who loves to help people get the skills they need to succeed in building a great income from home.

Monday, September 14, 2009

How To Evaluate An Opportunity

Your Ex-Spouse Was An Optimist
OK. Listen. I’m NOT talking to you here. But
just be still and listen in anyway.

See, I’m talking to the guy who downloaded this e-book right after you. HIS exspouse
told him he probably was being a little unrealistic (not her exact words,
but that’s the gist) pinning his future financial hopes on a company that
promised him:

·He wouldn’t have to work - it would all be done for him.

·He wouldn’t have to actually deal with and recruit any yucky people – his group
would be built automatically through "spillover."

·He wouldn’t have to sell – his people who spilled over would do that.

·He could get rich just by clicking his mouse.

And other than that, all he’d have to do is deposit the checks!

In fact, our boy’s ex-spouse actually went so far as to imply that if a
person is lazy, greedy & gullible, they probably don’t have a bright future
in business.

She was right, of course. But that’s only half the story.

In some cases, it’s actually sincere people who make those offers, because
they’re so afraid nobody will join them if they know there’s actual WORK involved.

When you train people to do nothing but wait for you to do it for them,
you wind up with people who do EXACTLY what you've trained them to do...

OK. Enough of that. It doesn’t apply to YOU, anyway. Let’s get on to the evaluation.
This formula has 5 parts. Each is important.

Here they are, in order of “easiest to evaluate.”

It Just SEEMS Like Brain Surgery

People ask me all the time,
"Michael! What is the BEST compensation plan?
Here's my answer.

The best comp plan has 2 key features:

1. It works "with" the numbers (I'll get to these in a minute)
2. Average people (part-timers) can build & prosper. (The vast majority in your
group will be average people).

Most network marketers are doomed from the get-go because the compensation
plan they are working does not work with the numbers.

Don't listen to me. Just listen to the numbers.

I used to race dirt bikes. When 59 motorcycles come off a 27-foot high jump,
not one single bike EVER "magically" floats up.

Fifty-nine out of 59 come crashing back to mother earth.
You cannot SEE gravity.
Makes no difference if you like gravity or not. Or if you understand it.

But if you jump motorcycles, you sure better learn to work with it.

In 26 years in network marketing, I’ve learned that you have to become a numbers-
cruncher or die. You may not LIKE the numbers, you may not understand

Doesn’t matter.

The numbers are reality. Either work with them, or sayonara.
So … what are the key network marketing numbers?

1. If you ask virtually any successful network marketer about their success,
they'll tell you most of their income comes from 2 to 3 people in
their group.

I'm not making up that number. I have learned to work with it.

2. MLM industry statistics tell you that "average" distributors sponsor
2.7 people into any home based business in their career.

I'm not making up that number. I have learned to work with it.
Do you see a connection between these two sets of numbers?

Yellows make up 35% of the population. They don't like aggressive people.
Blues make up 15% of the population. They don't like being sold.
Greens make up 35% of the population. They don't like pushy people.
Reds make up 15% of the population. One-third of Reds don't like being sold, either.

3. So 90% of the population, 9 people out of 10, 900 people out of 1000
don't like pushy, aggressive people, or being sold.

I'm not making up that number. I have learned to work with it.

When I call prospects I have 9 out of 10 people 900 people out of 1000 leaning
forward wanting to find out, how I can help them reach their dreams.

This is because I lead with benefits, benefits, benefits,

I NEVER, never sell or close them.

People ask me all the time, "Michael, why do my people just SIT there? Why
don't they DO something?”

Well, brand this MLM truism on your brain:

If you sell or close your people to join your opportunity, you will have to
re-sell them every month to get them to do any work!

Logic & experience will tell you THAT statement is true.

So back to the compensation plan question. Just work with the numbers and
you'll never go wrong.

If the "magic" number that most people sponsor is 3, then any plan wider then 3
will not work for the masses.

Note to the Red “Super Recruiters:” I know, I know. You can sponsor 3 people
a day. Maybe 3 a minute.

The bad news is, you only make up about 3% of the population. Your best bet is
a plan that pays you fast-start money on everyone you personally sponsor and
that also pays leadership bonuses to infinity for unlimited income.

This is a excerpt from Chapter 9 in Success in 10 Steps by Michael Dlouhy

click here to read the rest of the story

Your friend,

Ingrid Camacho

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