Tuesday, July 27, 2010
Marketing Insanity- Talking to everyone about your business opportunity
The Hitters have more wonderful advice for you: “Talk to EVERYBODY about your business opportunity."
Oh, man, don’t get me started!
There’s an old saying you hear from time to time: the reason you have 2 ears
and 1 mouth is you should LISTEN twice as much as you TALK.
Take a good look next time you see a Heavy Hitter. I swear, if you look
closely, you’ll see the guy has zero ears and THREE MOUTHS!
OK. For the sake of argument, let’s see where their advice leads us.
Let's say you owned a shoe store. You get 300 visitors. If you have the right
styles, colors, & price, could you sell some shoes? Absolutely.
But you'd never try fitting a corporate Secretary working at the Trump Towers
with men’s construction work boots. Not appropriate.
And not everyone wants your business opportunity.
This advice works great for the 10% of the population who are salespeople
(more on this in Chapter 5).
But if you’re part of the 90% who hate pushy, aggressive people, THIS
lie will make you feel totally inadequate to ever build a networking business.
CLICK HERE TO READ THE REST OF CHAPTER 5
Your friend in marketing,