Friday, February 12, 2010
THE KISS OF DEATH IN NETWORK MARKETING
Every time we have ever seen a company or downline explode and go away, it does so because of the same 2 reasons: GREED and EGO.
True leaders are the Mentors with the servant's heart. It's never about the money. No Money Focus = No Greed. Build people and people will build the business.
People are people. They are not a number. They have goals, dreams & desires. Network marketing is not a sales business. Network marketing is a teaching & mentoring business. So the track record & attitude of leadership is critical.
When you've joined a business and someone calls you, telling you to make a list of your friends & family, I can promise you that they do not have a system. "Friends & family" is what has been puked downline for the last 50 years, and that is the reason for such high failure rates in MLM.
It's Really All About Target Marketing
You've got to find people who will raise their hand, looking for you and/or your product, your service, your opportunity.
Too often, somebody calls you up, pitching you. They don't even know who you are. They don't care who you are. They don't care anything about you.
I've heard certain network marketing leaders say, "It's a relationship business." And many of these people have never built a relationship with anybody. Nobody on their team would want to go on a one-month cruise with them.
Some "Leaders" Don't Even Want To Be Around Their People At Convention!
Why? It's all about the greed & the ego. The fancy watch, fancy jewelry, fancy suit, exotic cars, being the superstar, all that stuff.
Do they ever help the person who's been squashed by life? Do they ever pay for the next guy going through the toll gate? Do they ever just freely give their time to mentor others, expecting nothing in return? Do they ever use their income to buy good tools for those in their group who are obviously trying to build?
No, they don't.
Instead, it's always about greed & ego, me, me, me. It's never about the other person.
You truly have to care about people. And then you won't have the greed and the ego. And THAT is the kind of person who can build huge in network marketing, because you will attract people just like you!
This is one of my favorite MLM training letters sent to me by my mentor Michael Dlouhy. If you would like to receive your free copy of Michael Dlouhy's MLM letters please click the link below.
CLICK HERE FOR YOUR FREE COPY OF MICHAEL DLOUHY'S MLM LETTER
Your friend in marketing,