In M-L-M, The Market1ng Will Build Your Empire

Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

M-L-M companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

To have any hope for building a successful MLM business, they have to get this concept. If all they want is a great product, that's fine. If they don't care about the money, no problem. They can do whatever the heck they want to do.

But most people - and certainly most of the people your prospect will be talking to about the business - are looking to make money at it. And if you ask even this product-focused prospect, you can pretty much be 100% sure they'll say, "Well, yeah - I want the money!"

And to do that, you've got to have those other 4 Pillars in place - not just the product. So page 14 is a very good place to point your prospect to, to make that point and get them headed in the right direction.

DOWNLOAD YOUR FREE COPY OF SUCCESS IN 10 STEPS HERE

To your success,

Ingrid Camacho

Why Most Network Marketers Do Zero Retail Business

Is retailing product a true network marketing opportunity?

On this planet, the lifeblood of any company is retail sales to the end consumer. Think about this, Business models drive the behavior in the field.


Would you agree with me that every product - doesn't matter what it is - a bottle of water, a coke or Pepsi, an aspirin, a vitamin, a liquid nutritional drink - it could be any product out here - if the quality and quantity of all the ingredients, are exactly the same, I ask people, "Would you agree with me that the wholesale manufacturing cost of any product is within pennies of each other?"

And the answer I get is, "Absolutely, no question about it, that is true."
Now here's where the problem comes in.

Marketing The Product To The End Consumer

Let me you a story. Companies A, B and C, these are real companies in real life. Company A hired a doctor to formulate the best vitamin product on the planet - and they did. it's something you can take all at once. It doesn't interact with any of the other ingredients. Works great. That company is marketing that product. They are a fairly large company, publicly traded.

Another company comes along and what's so funny about the story is the COO, the bean counter for the first company, sold his piece of the pie and became a distributor with company B.

Company B has a binary compensation plan. Now the first company is a stairstep break away comp plan, second company is a binary. So A is the stairstep, B is the binary. And the binary plan is just one left, one right.

Now, that guy said "Whoa! We had this great product with company A - now we want it with company B. So they go and hire the doctor away from company A to formulate them the best product.

And I would ask you another question. When you are a publicly traded company, you are not spending your money. You are spending investors' money. So when you put that dot, the comma, the zero on a check, does it really matter to you? Does it really matter where you put it? Absolutely not, it is not your money. It's like you shopping with my credit card.

So they hired the doctor. What that cost, I have no idea. But they told the doctor, "Make us the best vitamin product!" And he said, "Well - they've already got it in company A. But we could take that same formula and I could increase everything one gram.

So He Added One More Gram of Stuff To The Stuff

So every capsule of THEIR new stuff had one more gram in it. Great, no problem, So they created that product.

Now, company C came along, The founder of the company said, "Whoa! Company A, company B, they have got a great product. It's not patented. Don't need the doctor. Four manufacturing companies make the identical product. All I need to do is get the formula, take it to our manufacturer, see if they can improve it."

So they did. So they took the same formula and added to it, improved the formula.
Now, here is the reality, I am going to give you the retail sales price on all 3 company's products.

Company A: $114 retail
Company B: $104 retail
Company C: $39.95 retail

But Isn't The Wholesale Cost Identical?

Now, you agreed with me that the wholesale manufacturing cost of any product is within pennies. So why the big spread? If you joined Company B, I know for fact that you can buy that product at the super duper low wholesale price of 79.95.

Now, you got to ask yourself this question, since Company B's wholesale price is double the retail price of company C. why the big difference? Well, first, you need to understand that the business model drives the behavior in the field. In company A and B, the business model promotes the behavior of recruit, recruit, recruit, recruit, recruit. Why? Because normal mortals will not pay that kind of money for product.

They'll only buy the product to be in the business. So that business model creates the behavior of recruit, recruit, recruit. Now, company C, because it's $39.95 retail, that creates a behavior of retail, retail, retail. And you can prove it with these numbers.

To make $10,000 a month on the residual auto ship volume in Company A, you need 1400 - 1600 people. Company B, you need 2200 - 2400 people, Company C - you need less than 400 people. Same product. Same people you are selling to. So the big question is, can average part time people ever build a group of 2400? Or can they build a group of 400 easier? Think about that.

So The Business Model Drives The Behavior In the Field. Always!

Why is your product so expensive? Here's why, the company need a big, big, big, big, big building. It's so comical. They say, "Oh, we're debt free."Yeah. They're debt-free off the backs of the distributors, they stole the compensation plan to build the big building. Doesn't help the reps at all.

Think about this for a second. Companies A, B and C, and the breakage - that's all profits that they make out of you, the distributor. Breakage is the difference between the wholesale cost and the retail cost, that mark-up from 39.95 retail to the 79.95 wholesale. That pays for the big building, the company jet, pays for all that.
A few years back, a prepaid phone card company charged $2 or $3 a minute for prepaid phone calls. You bought a prepaid phone card back then for a dollar a minute. But these were collector's cards. ("If you don't scratch the back of the card off, and don't use the time, it makes it more valuable.")

So this plastic card, which cost maybe 25 cents to create, was selling for $2 a minute. And the company convinced the people not to scratch it off, so they never had to pay for the phone time.

Isn't that amazing? It's no wonder network marketing gets a bad name.

One way to build your business is to sell products at retail. And to do that, you must join a company with value-priced products. It's important that you look around to find that. Don't settle for a company that charges 2 or 3 times the product value. Consumers are smart. You will always struggle to build with that company.

To Your Success,
ingrid camacho

"Be A Mentor With A Servant's Heart!"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Fall Of A Leader

When a great leader falls because of a lack of integrity, it is
very painful for all involved. Tearing another person down to
build yourself up, only leads to a false impression of yourself.

When someone is tearing others down in front of You this is
a guarantee they will do the same to You behind Your back.
Ultimately you will crash and burn from your lack of character.

The question is:

Would You Want This Person As Your Sponsor ?

Life can give us challenges in many areas of our life. How we
handle those challenges ourselves and who helps us, can
determine our success or failure. Loyalty to do the right thing
enters into all decisions. Friendships built on loyalty and trust
are like support beams for a foundation.

A foundation is the beginning. This applies to your marriage,
your friendships, your home and your business. If you build
them correctly, they will sustain you your lifetime. If you
build carelessly everything will crumble around you.

Leaders are built. Day by day, Lesson by lesson. When a
leader chooses to fall, they sacrifice their integrity, their
honor and their character.

If after knowing the facts and fully utilizing their "critical
thinking skills" when someone decides to leave Your Team
please wish them all the best.

Excerpt from "Launching a Leadership Revolution"
Foundational Leadership Quality: Honorable

Integrity can be considered as the condition of "not doing
what's wrong." Character can be defined as doing the right
things, for the mere reason that it is the right thing, even if
that thing is difficult and unpopular.

The two sewn together make honor. Author Jeff O'Leary,
in The Centurion Principles, writes, " 'Honor' encompasses
the virtues of integrity and honesty, self-denial, loyalty, and
a servant's humility to those in authority above as well as a
just and merciful heart to those below."

Honor is such a rarely used word in our times that it seems
a little old-fashioned. But living a life of integrity and character
is timeless and, for a leader, absolutely necessary. It's about
choices, and a person's choices in life follow him to the grave.

Is this to say that a person needs to be perfect to become a
leader? Of course not. Perfection in this life is not possible,
and we, the authors, are certainly not exceptions. However,
a leader must strive continually toward perfection even though
she knows she can never exactly attain it.

It is a question of the heart. The most effective leaders through
out history have led with their hearts, in trust, and with honor.
If a leader cuts corners, misuses people, or misrepresents, the
truth, a time bomb begins ticking. Someday, somewhere, the
bomb will go off. It is obvious in our times only too often: public
figures at the pinnacles of power and fame crash and burn in
the cloud of self-inflicted shame. From political scandals to
high-profile corporate frauds, these calamities are brought
on by a lack of honor in the leadership.

"Human happiness and moral duty are inseparably connected."

The difference between leaders we revile and those we praise
is their individual level of honor. In fact, honor is the force that
holds a leader's hunger in check.

Without honor, hunger runs rampant and ultimately serves
only selfish interests. Honor is the component that makes
hunger productive for the leader's fellow man. In fact, what
we are basically describing here is another "old-fashioned"
word: duty.

George Washington said of duty, "Human happiness and
moral duty are inseparably connected." So leadership is
spawned by hunger and held in check by honor.

Under that combination, leaders will find happiness in the
fulfillment of their duty to others. It has been said that the
character of a man is the only thing that will walk back
from the grave into the hearts of the people who knew him.

That is the legacy of a leader. The words a leader say and
the walk a leader walks must match. As the saying goes,
"Your word is your worth and your worth is your word."

Andy Stanley, author of The Next Generation Leader, says,
"To become a leader worth following you must give time and
attention to the inner man.

To leave a legacy that goes beyond accomplishment alone,
a leader must devote himself to matters of the heart."
Character is developed in the valleys and the peaks of life,
enabling a person to overcome obstacles and deal with
success.

Abraham Lincoln observed, "Nearly all men can handle
adversity, but if you really want to test a man's character -
give him power." Character connects a person to what is
right and true.

If reputation is what others think of you, then character is
what God knows about you. This concept of honor is so
important to a leader because people will follow a leader
only as far as they feel they can trust him.

People will not follow a leader they can't trust. According
to R. Ruth Barton, "We set young leaders up for a fall if
we encourage them to envision what they can do before
they consider the kind of person they should be.

" Warren Bennis tells us, "In the leadership arena,
character counts. I am not saying this casually, of studies,
observations, and interviews with leaders and with the
people near them.... I've never seen a person derailed
from [leadership] positions for lack of technical competence.

But I've seen lots of people derailed for lack of judgment
and character." And, as Heraclitus said, "Man's character
is his fate." Finally, it should be remembered that a major
component of honor is personal courage.

Without the courage to do what's right because it's right,
regardless of ramifications to self, one is not truly worthy
to be called a leader.

When people don't "Believe" they deserve Success they
will self destruct every time.... This is the reason we tell
everyone we meet to "Participate" in the 30 Day Mental
Cleanse if You want to own Your life.

CLICK HERE TO PARTICIPATE IN THE 30 DAY CLEANSE

This great article was written by Michael Dlouhy. I found this brillant article to be very helpful to me. I liked the part where he talked about the courage to do what is right regardless of the ramifications.

Your friend in marketing,

Ingrid Camacho

Network Marketing Software - The Big Mistake Most Companies Make

Most MLM companies rent their software. But they can never tweak it to fit their business model, and the distributor base suffers.

Let me give you a story on that. I was consulting for a network marketing company out in Utah.¬ They had a binary compensation plan, in other words a 2-legged plan - one left, one right. Real simple, right?

But the software they leased could not be changed from left to right, to reflect the binary. They tried.

They Had To Pay The Programmers To Come Back In & Reprogram It!

You would think that was a simple, simple, simple fix. But it couldn't be fixed over a 6 month period.

Here's what happened. Let's say you already have your strong leg going well. Now you go into your back office and put all your new sign-ups on your weak leg.

And you're building, building. You have ads running on the internet. People are joining you and your business is growing. And you think they're going on your weak leg.

All of a sudden, you find out they are all going on your strong leg. And in a binary, you only get paid based on your weak leg production. So this is a real problem.

Now You Have To Fight With The Company To Move Your People!

And what was so amazing about that process that I witnessed was, the company went out and hired more and more and more customer service people to handle the paperwork to move these new reps. And then they started charging the distributors $10 each to move the people that the company messed up on in the first place.

Finally, they got so overrun with people wanting to change these positions back over to their weak leg where they should have been in the first place - that they finally said, "We are not switching anybody anymore!" They couldn't handle all the influx of people needing that done.

Now that's a perfect example of buying your software and not being able to tweak it at all.

And when you rent the software, you better read the fine print, because you don't own the database.

You Do Not Own The Database!

About a year and a half ago, I saw a downline genealogy for sale on the internet. I happen to know the owners of the company. I called them up and said "Hey! What's going on? My gosh, your company is doing good, isn't it?"

"Yeah. Company is doing great. But we couldn't afford to buy the software, so we leased it. And part of the lease deal is, the software company owns the database."

And this software company thought it would be great to make an extra $100,000. So they put the genealogy for sale on the internet and sold it to 10 companies for $10,000 apiece. So they made a quick $100,000 selling the genealogy. And right in the Policies and Procedures, it said that the software company owned the genealogy. It was right there, right in black and white. How would you like to build your business and then have your organization for sale on the internet?

So before you build big with some company, ask them who owns their software. If they don't own it, then you could lose everything in a heartbeat.

The big reason they rent it is because it costs them about $2 million to buy it. They can rent it for about $10,000 a month. Most companies don't have the 2 million dollars to spend up front.

But the other thing is, if you really truly, understand your business and it functions, doesn't it make more sense to have someone program your specific software? Then you can work with them.

You Want a Company That Has Built Their Software From The Ground Up!

When the company has built it and owns it, the distributor base is protected.

Instead, these guys get the idea to start a network marketing company, and 10 minutes later, they are in business. So they call the software companies and find out it's 2, 3, 4 million dollars to buy the software program, but you can rent it for 4, 5, 10 grand a month and you're in business!

Now they know this is a tough business, and there's a very real chance they won't even be around 2 years. Taking on a $2 million obligation doesn't make sense to them. $10,000 a month is definitely the way to go. Problem is, you've sold your soul to the devil.

An Evil Secret

Another thing that software companies will do is - and this is a very well kept secret - they will be in partners with that MLM company. So there is a downline organization, a leg being built by the MLM company for the software company.

That creates a retirement income for the software company on the backs of the distributors. How hard is it for the owners of the MLM company to move all their orphan distributors underneath the software company and build them a nice check? That's a very, very, very tightly kept secret,

It's just one more reason you need to build your future with a company that owns its own software.

This article was written by Michael Dlouhy. I found the information in this article to be very educational and so I thought I would share it.

If you are interested in learning more about network marketing CLICK HERE TO DOWNLOAD MY FREE RESOURCE

To Your Success,

ingrid camacho

"Insanity: doing the same thing over and over again and expecting different results."
- Albert Einstein

Choose a company for long term

Quick cash = quick crash.

Normal people can't sleep at night when they have ripped off people and stolen their dreams. You have to get this understanding.

Network marketing is a business that can pay you and your children and your children's children for the rest of their lives - when you build it with a "5 Pillars" company. For details on a "5 Pillars" company, go to 5 Pillars to Success

But so many people get sucked in to "build it fast." I just did a call with a very excited lady. She's in a binary and tells me, "Oh, they put me in a spot where I've already got 1100 people down one leg."

Good. How much money are you making?

"Well ... none, yet!"

And that is because they don't pay anything on the strong leg. They pay it on the weak leg ... which no one will ever give you. You have to build that one. But they'll promise you all those people on your strong leg, because it doesn't cost them anything, and many people will just sign up because they don't know any better.

Don't fall for the scams. Build for the long-term.

Your friend in marketing,

Ingrid Camacho

Whats holding you back - Could it be fear?

What’s holding you back from letting go and becoming the person you dream of becoming?

Whatever you think it is, if you get it back to the root cause, it always stems from one thing, fear; fear of failure, fear of success, fear that we’re not good enough, you name it, but the truth is, you are good enough, you do deserve to live your dream life and only once you realize that most fear has no basis in reality will you ever have the courage to go after that life with all you’ve got.

Anytime we step outside our comfort zone we’re always going to feel some fear, but those individuals who achieve things we admire don’t do so because they never felt fear, they just weren’t willing to let fear rob them of their dreams and took action in spite of the fear, the question is, are you going to let fear rob you of the opportunity to live a life most will only ever dream of?

Remember if you can dream it you can have it! When we take action the fear will disappear. What is stopping you from taking action? I would encourage you to step out of your comfort zone.

Ingrid Camacho