In M-L-M, The Market1ng Will Build Your Empire

Early in "Success In 10 Steps", you can read about "the monk in the white lab coat." I don't think it's just the people I've talked to recently. I can definitely remember when I used to think this way.

There are just a LOT of people who believe that far and away THE #1 reason to choose a network marketing company is the product. And even after talking with them a bit, it is a very tough idea to dislodge.

M-L-M companies must have a great product to compete in today's market. But it is effective marketing, not a product, that will either build an empire or not. Specifically, you should be searching for a group with an effective, results-producing marketing program in place. So it's important to give prospects as much evidence as you possibly can that product focus is not what will build them a great income from home.

To have any hope for building a successful MLM business, they have to get this concept. If all they want is a great product, that's fine. If they don't care about the money, no problem. They can do whatever the heck they want to do.

But most people - and certainly most of the people your prospect will be talking to about the business - are looking to make money at it. And if you ask even this product-focused prospect, you can pretty much be 100% sure they'll say, "Well, yeah - I want the money!"

And to do that, you've got to have those other 4 Pillars in place - not just the product. So page 14 is a very good place to point your prospect to, to make that point and get them headed in the right direction.

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To your success,

Ingrid Camacho

Choose a company for long term

Quick cash = quick crash.

Normal people can't sleep at night when they have ripped off people and stolen their dreams. You have to get this understanding.

Network marketing is a business that can pay you and your children and your children's children for the rest of their lives - when you build it with a "5 Pillars" company. For details on a "5 Pillars" company, go to 5 Pillars to Success

But so many people get sucked in to "build it fast." I just did a call with a very excited lady. She's in a binary and tells me, "Oh, they put me in a spot where I've already got 1100 people down one leg."

Good. How much money are you making?

"Well ... none, yet!"

And that is because they don't pay anything on the strong leg. They pay it on the weak leg ... which no one will ever give you. You have to build that one. But they'll promise you all those people on your strong leg, because it doesn't cost them anything, and many people will just sign up because they don't know any better.

Don't fall for the scams. Build for the long-term.

Your friend in marketing,

Ingrid Camacho